Kansas City, Missouri – A new figure is standing near crosswalks throughout Kansas City. Brightly colored, life-size and made of metal, it has one important purpose: getting drivers to pay more attention to people crossing the street.
The unusual approach comes in response to a serious safety problem. Since 2021, Kansas City has recorded an average of 51 pedestrian-involved crashes resulting in death or serious injury each year. City officials now hope a new campaign can help reduce those numbers.
Kansas City officially launched its SafeAcross KC program during a press conference on Wednesday, October 7, at 11:30 a.m. The initiative combines public art, improved safety measures, additional signage and studies designed to encourage safer behavior among both motorists and pedestrians.
One of the campaign’s most recognizable features will be a character called “Mr. Walker.” Rather than relying entirely on traditional traffic signs, the city will introduce eye-catching sculptures intended to draw attention to crosswalks and remind motorists to watch for pedestrians.
The metal figures will begin appearing near crosswalks at 11 locations across Kansas City during October. Additional installations are planned for the future.
These sculptures are not intended to replace existing traffic signs. Instead, they will provide another visible warning at crossing locations, reinforcing the importance of slowing down, remaining alert and yielding to people using crosswalks.
However, the program goes beyond installing colorful figures along city streets.
Kansas City officials want SafeAcross KC to encourage lasting changes in how residents approach pedestrian safety. The campaign emphasizes that drivers must actively look for people walking and yield when required at crosswalks.
Pedestrians also have responsibilities. The initiative encourages people to use designated crossing areas, follow traffic signals and make responsible decisions when traveling on foot.
The effort builds on a program that originated in Springfield, Missouri. Kansas City is now the largest municipality to participate in SafeAcross, bringing the initiative to a larger urban environment.
Support from the Missouri Department of Transportation (MoDOT) is helping make the Kansas City campaign possible.
With the first 11 installations scheduled for this month, residents will soon begin seeing the campaign’s message in everyday traffic. The broader goal is to make crosswalk awareness part of daily driving and walking habits, rather than something people consider only after a serious crash.
Through education, public art and safety improvements, Kansas City hopes to create streets where drivers and pedestrians pay closer attention to one another.