Kansas City celebrates sports and style as Cherry Co. debuts new collection at KCFW

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Kansas City, Missouri – The spirit of Kansas City’s sports heritage is about to hit the runway at the Spring/Summer 2025 Kansas City Fashion Week (KCFW). With its new “City of Champions” collection, a vibrant tribute to the city’s legendary sports culture and its dynamic, creative energy, Cherry Co., a local company well-known for its sporty chic design, is ready to take front stage.

Established by former NCAA multi-sport All-American Thalia Cherry, Cherry Co. has carefully combined athletic utility with modern style from its founding in 2012. Previously fitting clubs like the Kansas City Chiefs, the brand is associated with the city’s resiliency and championship mindset.

“Being part of Kansas City Fashion Week is an incredible honor, especially as a brand that is deeply rooted in this city’s energy, resilience, and championship mentality,” said Thalia Cherry, founder and designer of Cherry Co. “I’m grateful for Kansas City for offering me the opportunity to represent this community on such a prestigious platform.”

Cherry Co., a local company well-known for its sporty chic design, is ready to take front stage at the 2025 Kansas City Fashion Week
Courtesy of Kansas City Fashion Week

Showcasing Kansas City’s creative and business acumen

Cherry Co.’s involvement in KCFW emphasizes Kansas City’s commitment to support women-owned companies and showcase local talent, therefore strengthening its reputation as a center for creative fashion. City officials and personnel will be models in a show of community and civic pride, walking the runway in Cherry Co. creations, thus representing the varied leadership and dedication to support of the creative industries.

“Cherry Co. is a shining example of Kansas City’s creative excellence and entrepreneurial spirit,” said City Manager Brian Platt. “We couldn’t be more proud to see Cherry Co. take the stage at Kansas City Fashion Week, representing the energy and talent that makes this city great.”

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KCFW 2025: A fusion of talent and innovation

The event, running from March 8-15, 2025, will be hosted at landmark venues such as Union Station, offering a week filled with fashion shows, networking opportunities, and exclusive events. KCFW is a cornerstone for both up-and-coming and established designers from across the country, emphasizing Kansas City’s growing influence in the national fashion scene.

“We’re excited to continue our decade-long partnership and collaboration with the City of Kansas City, MO, celebrating the incredible talent and creativity that make our community thrive,” says KCFW Owner and CEO, Teisha Barber. “This season, we’re proud to further that partnership by featuring Cherry Co. on the runway for City Night on Thursday, March 13. Cherry Co. will be a wonderful representation of Kansas City on this special evening!”

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The fashion industry is excited to see how Cherry Co.’s collection will capture the rich legacy and contemporary vitality of Kansas City as expectation for Kansas City Fashion Week grows. The KC Fashion Week website provides tickets and further information for anyone interested in the entire lineup and event specifics.

Established by Thalia Cherry, Cherry Co. recognizes renowned sports heroes and cultural icons, therefore bridging the worlds of sports and design. The creative ideas of the brand inspire people to show their sports passion in a real and elegant way.

Kansas City Fashion Week provides an unmatched venue for designers, models, and fashion companies to showcase their creations before an audience of consumers, media, and business executives as the premier fashion event in the Midwest. Dedicated to excellence in manufacturing and innovation, KCFW creates a vibrant community of creative talent, therefore bridging the gap between new designers and seasoned business leaders.

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